 The Woolly Days media personality of 2010 is Julian Assange. Last year I called it the Australian media personality of the year and gave it to ABC boss Mark Scott. Assange is also Australian but his impact has gone well beyond his native shores and his name and reputation are now household names across the world.
 The Woolly Days media personality of 2010 is Julian Assange. Last year I called it the Australian media personality of the year and gave it to ABC boss Mark Scott. Assange is also Australian but his impact has gone well beyond his native shores and his name and reputation are now household names across the world. 
With the possible exception of Facebook’s Mark Zuckerberg, no other person has dominated and indeed changed the media landscape with such effect this year. Assange’s choice of media weaponry, Wikileaks, has been in operation for four years scouring the underbelly of dodgy political and business dealings across the world and putting embarrassing documents onto the Internet for all to see and study. The resulting database was whistleblowing journalism blown out into international proportions and it and Assange were the centrepiece of Iceland 
The footage entitled collateral murder was an overnight sensation and has received over 10 million hits via Youtube alone. Inscribed with the George Orwell dictum “political language is designed to make lies sound truthful and murder respectable, and give the appearance of solidity to pure wind”, it immediately put the Pentagon on the back foot who launched a massive investigation to find the source of the leak while condemning Wikileaks in awkward language that tried to convey the heinousness of the crime while also reassuring it had no discernable impact.
On 6 July, the US Baghdad  where he got hold of 250,000 secret state department cables from more than 250 US   Manning uploaded the copies to Wikileaks where Assange now had to determine what to do with them. They decided on staged disclosure aimed at maximising political impact. They entered agreements with The Guardian, the New York Times, Le Monde, El Pais and Der Spiegel to spread the data in reputable newspapers.
The release was compared to Daniel Ellsberg’s Pentagon Papers to the New York Times and Washington Post in 1971 which outlines the US ’s secret wars in Cambodia  and Laos 
Right-wing hardheads in the US Sweden 
Meanwhile the US 
Freedom of Information is a relatively new concept and it is not yet clear how much we want information to be free. As Clay Shirky notes human systems can’t stand pure transparency. In releasing all this information into the wild, Assange is challenge powerful notions of what it means to have secrets. He has turned the read-write-web into a powerful democratic tool though to what ends no-one can really tell yet.
Most importantly of all he has spawned a host of imitators that will ensure the work lives on even if Assange is incarcerated or worse.  Copycat sites such as Indolinks (Indonesia), BrusselsLeaks (EU) and Balkanleaks (old Yugoslavia) have sprung up using modern technology to give muscle to the ancient grievance of the beans spiller. The biggest rival site Openleaks       c           wants to be exactly the same as Wikileaks but without Assange's autocratic behaviour, and the rival site "will be more democratically governed.”     They make not like Assange personally but imitation remains the sincerest form of flattery. 
 
 


